In the coming years, brands that appeal to otaku will have a significant advantage over ones that don’t.
Discounting the fact that we don’t judge any other genre that way: How do we build the next big mecha franchise?
What the Uma Musume creators and the owners of the horses need to understand is that fans reciprocate when brands support them.
Whether or not they end up making a space Tenga, they’re gonna be known as “the company that launched a sex toy into space.”
The Vtuber revolution is clearly here to stay. It’s fun, creative, and will no doubt make a lot of people a lot of money over time.
What do you do when you hit it big in Anitube?
You get invited to live and make content in Japan on a work visa.
An effective mascot character becomes the best brand ambassador a company could ask for by becoming a household name in and of themselves.
If you’ve witnessed any of these themed accounts suddenly dive into political declarations, you know what I’m talking about.
Quite frankly, it’s some of the worst marketing I’ve seen on Twitter by a long shot.