Otaku Appeal Is A Marketing Advantage
In the coming years, brands that appeal to otaku will have a significant advantage over ones that don’t.
How To Build The Next Major Mecha Franchise
Discounting the fact that we don’t judge any other genre that way: How do we build the next big mecha franchise?
Uma Musume: A Character Marketing Problem
What the Uma Musume creators and the owners of the horses need to understand is that fans reciprocate when brands support them.
Why Tenga Is Launching A Sex Toy Into Space
Whether or not they end up making a space Tenga, they’re gonna be known as “the company that launched a sex toy into space.”
Vtubers: Human Brands With Huge Potential
The Vtuber revolution is clearly here to stay. It’s fun, creative, and will no doubt make a lot of people a lot of money over time.
The Company Behind The Top Anitube Creators
What do you do when you hit it big in Anitube?
You get invited to live and make content in Japan on a work visa.
Anime Brand Mascots Turn Customers Into Fans
An effective mascot character becomes the best brand ambassador a company could ask for by becoming a household name in and of themselves.
How To Suck At Marketing – Gimmick Accounts Getting Political
If you’ve witnessed any of these themed accounts suddenly dive into political declarations, you know what I’m talking about.
Quite frankly, it’s some of the worst marketing I’ve seen on Twitter by a long shot.