In the coming years, brands that appeal to otaku will have a significant advantage over ones that don’t.
What the Uma Musume creators and the owners of the horses need to understand is that fans reciprocate when brands support them.
The Vtuber revolution is clearly here to stay. It’s fun, creative, and will no doubt make a lot of people a lot of money over time.
An effective mascot character becomes the best brand ambassador a company could ask for by becoming a household name in and of themselves.